Giving Back to the Local Business Community
Here at Eisen, we are passionate about giving back to the local business community. That is why we partnered with UpTech, Metro Cincinnati’s informatics accelerator program, to provide marketing expertise and mentorship to its fourth class of business startups. The partnership included offering pro bono marketing and public relations services to one of the startups in that class, STOCKpilz, an online marketplace connecting buyers and sellers of excess or obsolete inventories. The Eisen Agency provided marketing and PR strategy, developed a press kit, executed local and trade media relations and assisted in trade show support. The goal: to increase local and national brand awareness and to help begin positioning the company as an expert in the industry. STOCKpilz is quickly becoming the go-to resource for the paper industry to find great paper deals and to dispose of their excess inventory at a superior return.