When you think pink, an airline is probably not the first thing that comes to mind. But, when Lunken Airport based Flamingo Air hired us, we knew this was going to be a fun ride. Flamingo Air provides three distinct services – sightseeing tours, pilot training and a nationally recognized ground school. The agency quickly went into action with a rebranding that showcased Flamingo Air as the parent brand and the three core offerings as subbrands, each with their own identities, narratives and marketing programs. The agency designed and penned all new collateral items, a brand spanking new website, social media support and local/national media relations activities.